My Experience with Search Engine Marketing Companies
The world wide web is a strange place. It seems the second you have something figured out everything changes. Since I am a web designer I wanted to talk a little bit about my experience with search engine marketing companies. The 2011 update that changed the game was Google Panda. In 2012 the Google Penguin update changed the game again! Now in 2015 the Pigeon update required all websites be mobile friendly and putting a bigger focus on local search optimization. When the update went live this year if your website was not “mobile friendly” you were apparently penalized by the Google search engine. I have never been a huge fan of the “mobile versions” of websites because they are usually less detailed then the computer version. I have an iPhone and actually prefer the full version of the website and just zooming in on the area I need.
I have done a lot of web design for clients over the years and have learned a lot about what it takes for a site to rank in Google. The truth is most web designers know nothing about search engine optimization and are basically just designers. That’s why it is important to hire someone specialized in ranking your website if you want to get good results. For my last web design project we used a company out of Portland called Oregon Web Solutions that did a great job with our SEO. They were able to help us set up Local Business Citations, link all social media accounts, build anchor text links, analyze keyword density, build high PR backlinks, submit our website and articles to bookmarking services, and create social signals. The results were not instant, but we noticed a big increase in traffic after 2-3 months from using their service.
The other critical thing I have noticed about web design is people neglect the user experience aspect of their site. What I mean by this is you can have a great web design that searches well, but it must also be a good experience for the person who uses it. I set up site that try to strike a balance between good looks and functionality. Back in the day when the web design program Flash was really popular with designs I noticed tons of people rolling out flashy new sites. The problem was originally this program was not mobile friendly so a user accessing your website from a mobile device would have limited functionality. How do you think their user experience was? The website looked really cool on a computer but failed to even function from a mobile device. This is the problem I see with people who focus on aesthetics instead of functionality. In conclusion, If you want to be competitive niche your going to need a search engine optimization company like www.OregonWebSolutions.com to help you out. This company is highly recommended by me as I got good results!